Alivia + Danny Brand Identity & Marketing Design

Challenge/Goal: Alivia + Danny is a customizable jewelry startup that needed a cohesive brand identity and a user-focused digital experience. The goal was to establish a visual foundation that felt modern, elegant, and approachable, while supporting a streamlined customization journey for their customers.

Solution: I created a refined logo system that reflects personalization, craftsmanship, and a clean, modern aesthetic. From there, I designed a website concept focused on clarity and ease of use—especially during the customization process. To support the brand offline as well, I designed a polished print brochure that extends the identity across tactile, customer-facing materials. Together, these elements form a unified visual system that strengthens the brand across digital and physical touchpoints.

Tools: Illustrator • Photoshop • InDesign