Kacie Konkol
Brand Design | Digital Marketing | Visual Storytelling
I’m a versatile and dedicated designer with over a decade of experience bringing ideas to life across both print and digital projects. From concept to execution, I thrive on crafting designs that are visually compelling, strategically effective, and tailored to real-world impact.
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Curious to see my journey and work in action? Explore my professional experience below or dive straight into some of my finished projects!
PROFESSIONAL EXPERIENCE
Every role I’ve taken on has shaped the designer I am today, giving me the tools, perspective, and creativity to tackle projects of all sizes and types. From collaborative team environments to independent freelance projects, I’ve learned to balance strategy with design, deadlines with innovation, and vision with execution.
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Below, you’ll find a snapshot of my journey—positions that have honed my skills and fueled my passion for design.
June 2011 - Present
FREELANCE GRAPHIC DESIGNER
I’ve partnered with a wide range of clients to translate their visions into tangible design solutions. From designing social media campaigns and billboards to creating a fully wrapped vehicle, I’ve tackled projects of all shapes and sizes. I pride myself on producing both print and digital materials that communicate clearly and creatively, while managing projects from concept to final delivery.
October 2012 - August 2021
SENIOR BRAND & GRAPHIC DESIGNER
SALON SERVICE GROUP / USMOOTH
Primary Design Lead / Usmooth (In-house consumer brand)​
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Owned and stewarded the Usmooth visual brand identity, ensuring consistency across digital products, marketing, ecommerce, print, packaging, retail, and social touchpoints.
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Led a brand refresh and packaging evolution, modernizing the visual identity while maintaining brand equity across a growing product line.
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Designed and launched the Usmooth ecommerce website, including UX-focused layout systems, product photography, and shoppable product setup.
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Built and maintained scalable brand systems and visual standards to support product launches, campaigns, and long-term growth.
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Created high-impact brand and marketing assets for product launches, email campaigns, ecommerce, and social media.
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Partnered cross-functionally with marketing, product, and leadership teams to align brand expression with business goals.
Corporate & B2B Design / Salon Service Group​
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Designed B2B marketing materials including catalogs, print collateral, in-store signage, sales one-sheets, and digital ads across 15+ brands.
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Designed and produced a bi-monthly print catalog distributed to 20k+ customers, improving visual hierarchy and cross-brand consistency.
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Managed visual updates for 4+ ecommerce and marketing websites, supporting thousands of SKUs and seasonal promotions.
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Produced vendor-ready, production-accurate files for large print runs and national distribution.
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Supported internal teams with organized asset libraries and dependable production workflows.
February 2012 - October 2012
DIGITAL MARKETING SPECIALIST
VHC INC.
Managed websites, email campaigns, online advertising, and daily social media updates for multiple brands. This role strengthened my ability to blend marketing strategy with creative design to drive engagement and results.
June 2011 - September 2011
LAYOUT & DESIGN SPECIALIST
ZOOM MAGAZINE & THE ELSEBERRY DEMOCRAT
Designed magazine layouts and advertisements, learning early how to balance creative vision with tight deadlines and brand requirements.
EDUCATION
LINDENWOOD UNIVERSITY | 2007-2011
Bachelors of Fine Art: Graphic Design and Computer Art
Minor: Interactive Media and Web Design
LINKEDIN ASSESSMENTS
Adobe InDesign Skills Assessment
Adobe Photoshop Skills Assessment
TECHNICAL SKILLS
DESIGN & BRANDING
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma
DIGITAL MARKETING
Email campaigns (Klaviyo), social media strategy, digital advertising
PRINT PRODUCTION
Catalogs, packaging, promotional collateral, prepress preparation
WEB & UX
WordPress, BigCommerce, HTML/CSS basics, Webmaster responsibilities
OTHER
Photography, billboards, vehicle wraps